Privacy policy


Protecting your privacy, building trust in BetterLife50plus and maintaining a long term relationship with all our users are our main concerns. Therefore we are committed to protect the privacy of all visitors and registered users of our websites and to treat their personal data with utmost confidence.

Furthermore we are required by law to publish detailed data protection rules on our websites. On many Internet portals you will find extremely long, complicated, often confusing data protection rules, which in most cases were written by lawyers, and for this reason are often understood in their entirety by these law professionals only.

We believe that a privacy policy should be easy to understand.It should inform and protect our users so we continue to earn your trust.

With the following (hopefully) easy-to-understand privacy policy, we would like to inform you which data we collect, how BetterLife50plus processes and protects your personal information, and how you may be able to share your personal information with other users.
Therefore, we follow the principles below to protect your privacy.

Basic principles in the processing of personal data

LIFESTYLE CONSULTANTS LLC, Fountain Hills, Arizona, U.S.A. operates the contractual service "BetterLife 50plus", hereinafter referred to as "BL50plus". This privacy policy applies to all websites operated by LIFESTYLE CONSULTANTS LLC under various domain names. The websites on which LIFESTYLE CONSULTANTS LLC offers the BL50plus services are collectively called the "BL50plus Websites".
BL50plus complies with the following principles for the protection of your personal data:

  • We, the service provider shall collect, process and use your personal data in accordance with international laws and statutes on data protection, including the General Data Protection Regulation (GDPR) of the European Union.

  • The service provider uses your personal data exclusively to enable you to use the BL50plus Internet services that are subject to registration.

  • We will not use, process or disclose your personal information beyond what is permitted by law and your consent.

  • Unlike the often very limited privacy settings in some social networks, on BetterLife50plus you determine yourself whether and which groups of people can have access to what kind of your personal information. Registered users on BL50plus can only view your personal data if and insofar as you expressly permit. For an overview of all of your privacy settings refer to the menu item "Privacy settings" in your user profile where you can make changes at any time. You alone decide how open or private you want to be on BetterLife50plus..

Consent to processing your information

By opening your user account or by adding additional information to your BL50plus user profile, you explicitly and voluntarily agree to the terms of this Privacy Policy and the User Agreement that allows BL50plus to process your information.

At any time you have the right to withdraw your consent to BL50plus collecting and modifying the information you have provided t by modifying your profile settings or by deleting all the information in your profile and closing your user account.

Right of disclosure, deletion, blocking

At any given time you have the right of information about your personal data we stored, their origin and recipient and the purpose of the data processing. You have the right to correct, block or delete this data. For further information on personal data you may contact us at the address provided on our contact page.

"Under 18" / Minimum age of use

The use of all BL50plus websites is reserved exclusively for persons over the age of 18 years. Parents or guardians are responsible for protecting the privacy of their children.

Data Security

We use technical and organizational security measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or against the attack of unauthorized persons. Our security measures are continuously improved in line with technological developments.

Data Collection

Cookies, pixels

The BL50plus websites use "session cookies" after logging in (with email and password) to identify you during your visit. After the end of each session the session cookies expire automatically. "Cookies" are small files that allow our system to specifically store intermediate information on your PC or other device while you use the BL50plus services. Cookies help us, for example, to grant your user group appropriate rights for reading and writing, to determine the frequency of use and the number of users of our websites, to increase security, and to make our offers as convenient, efficient and interesting as possible.
The BL50plus services can also use "persistent cookies" to capture information about visitors who repeatedly access BL50plus services. The purpose of using these permanent cookies is to continually improve our information and services for you. The persistent cookies contain no personal data. Name, IP address etc. are not saved. An individual profiling of your usage behavior does not take place.

You can set your browser so that you are informed about the setting of cookies and only allow cookie in individual cases, restrict the acceptance of cookies on certain websites, as well as enable the automatic deletion of cookies when closing the browser. However, please note that the use of the BL50plus services for registered users is not possible if session cookies are rejected.

The BL50plus services may also use so-called pixels, web beacons, clear GIFs or similar mechanisms ("pixels"). A pixel is an image file or link to an image file that is inserted into web page code or emails, but is not on your device (e.g., computer, smartphone, etc.). Pixels are used by us mainly for the same reasons as cookies. For example, they allow us to count the number of users visiting our web pages or, if the user's email program allows HTML, to determine if and when an email was opened. Pixels help us to check and optimize the effectiveness of our websites, offers and advertising. A personal reference is not produced by the pixel usage by us. Also a personal tracking does not take place. Usually pixels work in conjunction with cookies. If you have disabled cookies, then the pixel will only detect an anonymous web page visit.

Server log files

At different times and/or for certain page views, the Internet server automatically saves information in a log file, the so-called server log, which your browser automatically sends to us. These are:

  • Time of the server request

  • Browser type and browser version

  • used operating system

  • Referrer URL (from which you came to the requested page)

  • IP address of the accessing computer

BL50plus uses the log data anonymously for statistical evaluations. E.g. BL50plus may find out on which days and at which times the information of the BL50plus websites are particularly popular and how much data volume is generated on the BL50plus websites. In addition, BL50plus can detect possible errors through the log files, e.g. broken links or bugs, and use the log files to further develop the BL50plus websites.

BL50plus does not associate page views in the server log with individuals. BL50plus reserves the right to use data from log files if there is suspicion that users are using the BL50plus websites and/or the BL50plus services for illegal reasons or commit breach of contract. This is for the protection of the BL50plus users, the security of the BL50plus user data, as well as the BL50plus websites and BL50plus services.

Login via Facebook, Twitter or LinkedIn

We also offer you the possibility of a secure and fast login to BL50plus via your existing user account on Facebook, Twitter or LinkedIn. Single sign-on (also known as single login) via Facebook, Twitter or LinkedIn is one way to sign up for BL50plus without having to register iwith separate user data.

For example, if you login to BL50plus with your Facebook account, BL50plus connects, processes and uses your local authentication information from Facebook, including your username, encrypted access information, and other information provided on or through your Facebook account

In no event your password can be read or stored. Since Twitter and LinkedIn do not forward your email address, users who log in via Twitter or LinkedIn initially have no email address on BL50plus. However, you can manually enter an e-mail address in your user profile. Otherwise you will not receive newsletters and update emails from BL50plus.

Please note that registration and use of Facebook, Twitter or LinkedIn are subject to the respective Privacy Policy and Terms of Use of these companies.

  • Facebook
    is a social network of the American company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA.),
    For users outside the US: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor Dublin 2, Ireland ,
    Details of Facebook's privacy policy can be found at:

  • Twitter is a microblogging service provided by the American company Twitter, Inc.(795 Folsom St., Suite 600, San Francisco, CA 94107, USA). For details on processing of data on Twitter and the visibility settings, please refer to the privacy policy of Twitter:

  • LinkedIn is a social network for maintaining existing business contacts and forging new business connections
    For users in the US: LinkedIn Corporation, 2029 Stierlin Court, Mountain View CA 94043, United States
    For users outside the US: LinkedIn Ireland, Gardner House, Wilton Place, Wilton Plaza Dublin 2 94043, Ireland
    For details on LinkedIn's privacy policy, please visit:

Profile information for registered users

Registration details

In order to create a BL50plus user account and to grant you appropriate access to the BL50plus services, we need to collect and process certain personal information at time of registration.

These are the following general data:

  • Salutation

  • Username = first and last name (also displayed in a abbreviated form)

  • Valid e-mail address

  • Password

  • preferred menu language (English or German)

When registering, we ask (optional) to indicate your age group (for example, 50-55) and your Country of Residence. We use this information for statistics about age groups and countries of origin of our users and to provide relevant information for the respective countries.

Note: Without your explicit consent your email address will not be visible to other BL50plus users. Without your explicit consent your email address will also .not be shared with third parties

Your personal password is stored in encrypted form on our servers and can not be viewed by other BL50plus users at any time. You can change your password at any time. If you forgot your login information you can set a new password using the "Forgotten password" link.

Voluntary Information

In addition to the required registration information, you may voluntarily provide additional information (hereinafter referred to as "voluntary information") in your user profile. We use this information to provide you with a more personalized service-

The voluntary information currently includes: contact information including the communication option via Skype, your social media addresses on Facebook, Twitter, LinkedIn and Xing, which countries you are interested in, which 50plus topics and keywords you are particularly interested in, which experts in which industries you may be looking for, etc. You can also upload a photo of yourself to complete your user profile.

Interest entered in your user profile may be made visible to certain other BL50 users if you change the privacy settings for this information .

You may revoke any voluntary information at any time with future effect by restricting access to this information in your privacy settings or simply deleting that information in your user profile.

Privacy settings

In your personal privacy settings, you can individually decide for each of your personal data which groups of registered BL50plus users you want to grant access to this information.

Decide for yourself how open or private you want to be on BL50plus.

To provide you with very individual privacy settings, BL50plus allows you to protect each of these information on a total of 4 access levels.

all registered BL50 users
(= highest range, with minimal access
on your personal data)




Invitations / Inquiries & Contacts
(extended access level at time of contact initiation)
only my direct contacts
(your private network with higher access level
to your direct contacts)
no one
(no access = highest protection)

Profile information for members of our expert network

Basic information from experts

Applicants of our expert network, such as regional experts, professionals, editors, bloggers, expats or service providers are requested to provide additional information in their profile in addition to the above registration details, such as

  1. Area of Expertise

  2. Competences

  3. Company name and location of the company

  4. Internet or blog address

  5. (Business) contact details

  6. Indication of the date of birth for the dynamic display of the age

Voluntary information from experts

In addition to the basic information, you can voluntarily provide additional information in your profile that will allow other BL50plus users to get to know you better. The voluntary information currently includes eg: a short biography, your education and work experience, companies you have worked in before, your contact options including communication via Skype, your social media addresses on Facebook, Twitter, LinkedIn and Xing, what services or products you offer BL50plus Users, etc. Although uploading a photo is voluntary for our users, we strongly recommend that our experts present themselves to our users with an engaging personal photo.
Your mandatory information in the profile will be visible to all other BL50plus users after the entry. You may revoke any voluntary information at any time with future effect by restricting access to this information in your privacy settings (such as company address, contact numbers, ...) or simply deleting the information in your user profile.

Communication and messages from BL50plus

We communicate directly with you via the email address specified when you registered and which is clearly assigned to your user profile, by messages to a personal BL50plus-internal mailbox (see Private Messages) which is available with registration or in some cases by others Services (provided contact numbers or social media accounts).

Messages concerning our services

Examples of direct communications are:

  • Notification to activate your user account

  • Welcome email

  • Messages on request to reset your password

  • Confirmations about the change of your password

  • Confirmations about upgrades of services

  • Availability of the service (e.g., maintenance)

  • Security and other matters regarding the BL50plus services.

Newsletter, weekly updates emails

Through the email address provided with your registration, you will have the opportunity to receive newsletters and / or weekly BL50plus news lists. For example, BL50plus can inform you about new posts in certain conferences and exhibition halls, announce interesting events, send you new survey results or inform you about interesting topics.

We can send newsletters and e-mails to members of our network of experts and service providers, informing them how to get the most out of BL50plus, introducing new features and send you updates about other members you are directly connected with to inform about their activites.
At any time you may unsubscribe from the offered newsletters via the link provided at the end of the respective mail. In your user profile in the Notifications menu you may cancel or reactivate the delivery of daily or weekly updates.

Content and communication of our users

Your comments

You can comment and/or mark as "Like" almost all posts on BL50plus (e.g., news, videos, blog posts, forum posts, etc.). Your comment is then visible to the visitors of the respective conference, an exhibitor and/or in the main area (lobby). You may delete your comment and/or "Like" at any time if you have changed your mind.
Please note that the comment fields used on BL50plus and "Like" or "Like" buttons have nothing to do with the well-known 'Like buttons' of Facebook or other social networks. No data will be exchanged with or transmitted to other social networks. Your opinion and/or comment will only be visible to registered users of the BL50plus websites and will in no case be disclosed to third parties (Facebook, etc.).

Upload of content

In addition to the profile and usage data, there is data you may have entered during the use of the platform. This is especially all the data that members of our network of experts voluntarily post on BL50plus websites (e.g.publications, news, blog and forum posts, content in our wikis, videos e.g. from YouTube, documents in our download areas, photos, comments, etc.) or make it available elsewhere.

BL50plus collects, processes and uses such additional data only if you as a user upload such data or post on BL50plus websites. It depends solely on you, if and, if so, what content data you provide and to which group of users (groups, registered users) you make this content visible.

You own the information you provide to BL50plus, and you may request that such information be deleted at any time, as long as you have not shared this information or content with others who have not deleted it yet or have already copied it or other users have copied and saved that information and content

You understand that by submitting or uploading content and information on BL-50plus websites, you grant BL50plus the non-exclusive, irrevocable, worldwide, indefinite, unrestricted, transferable, sublicensable, fully paid and royalty-free right, title,
to copy, delete, store, add, use, create, enhance, distribute, publish, delete, retain, add, use, create derivative works, to analyze
and commercialize such content and information now and in future without your or any third party's further consent and compensation.

By providing us with any content or information, you acknowledge and warrant that you are authorized to disclose it and that it is not confidential information, that it does not violate any laws, contractual restrictions or other rights of third parties (including intellectual property rights).

Public and non-public groups

In addition to public and general areas, BL50plus also offers specific regional and specialist groups, such as conferences, seminars, webinars and similar services.

Each group has one or more moderators or contact persons. The moderator/contact person decides for his group whether it is public or only accessible to a certain group of people. This information is displayed on the reception (home page) of the respective group. With one click, each registered user can immediately join a public group, such as visit a booth or attend a conference. By entering the group you immediately get full access to all information provided, such as videos, downloads, etc. In return, the moderator receives the information about your visit or your participation in the conference and he gets the opportunity to get in touch with you via the BL50plus internal messaging system The privacy settings allow you to decide which extended information you would like to make available to the moderator or contact person of the respective group.

If a group is marked as "public" on the BL50plus website, certain postings made by the moderator (s) may also be made available to non-registered visitors of the BL50plus websites. Under the menu item "My public contributions" in your user profile, you can always see a current list of all public contributions you have created.

Contact Management / Contact Network

All registered BL50plus users can access your profile and view the information you are wiling to share with other BL50plus users according to your privacy settings.

If a BL50plus user asks you to make personal contact he/she will be saved in a contact list in your profile. When you confirm the contact request, this contact will become your direct contact, allowing you extended access to that user's contact information. In return, you may grant your direct contacts access to, e.g. a phone number, Skype ID or email address, which your direct contacts can use to contact your directly.

If you want to connect with other BL50plus users, you must first invite that user to connect through a link on their user profile. The link to the author of a post usually takes you directly to his user profile. Search functions also help you to connect with other members of our expert network of BL50plus who offer the information, products or services you are looking for. So you can find the contacts you are really looking for thus specifically expanding your personal BL50plus contact network.

If you would like to connect with another BL50plus users, you can show these very persons more detailed information about you than you share with all BL50plus users by adjusting your privacy settings for 'Invitations'. If your counterpart does not confirm your contact request, you can withdraw your invitation at any time.

The menu "My contact network" gives you a complete overview of the current status of your contacts on BL50plus. You can confirm new contact requests, cancel your own (contact) requests and even terminate existing contacts.

As you can see, with BetterLife50plus you always decide yourself with whom you want to communicate and the degree of your privacy!

Internal BL50plus Messaging System

Only moderators of the groups you visit(ed), BL50plus users whose contact request you have confirmed, and members of our expert network can send you personal messages to your internal BL50plus inbox in order to send you information or to contact you. These internal messages are sent to you based on your profile settings and your contact network.

Note: Please note that the delivery of these messages is not the delivery of e-mails to your e-mail address provided upon registration. Instead, a BL50plus internal messaging system is used to protect your e-mail address and privacy. Yet, if you wish, you can change the privacy settings so your e-mail address will be visible to certain BL50plus user groups such as your direct contacts for communication via email.

If you like to send short messages to other BL50plus users via the BL50 internal mail system, you can only address messages to those users who have visited a group that you moderate or whose contact person you are, to users who already sent you a contact request and/or people you are already directly connected with. If you want to communicate with other BL50plus users through the BL50plus internal messaging system, you must first invite that user to connect through a link on their user profile.


As a member of BL50 you can recommend topics and other content to other members. BL50plus processes the data collected on behalf of the BL50plus user only to expand his/her network. For example, to provide better contact recommendations. BL50plus does not use the data for any other purpose.


As a BL50plus user you can invite other people to visit BL50plus for free. BL50plus processes the data collected on behalf of the BL50plus user exclusively for the expansion of his/her network and does not use the data for any other purpose.
After 21 days BL50plus will send the persons you have invited a reminder email on behalf of the BL50plus member.

Third Party Content / Links to Other Websites / Social Media

Some BL50plus websites include features of various services, as well as links to websites and offers from others, including those not affiliated with BL50plus. After clicking on the buttons or links, BL50plus has no influence on the processing of any data transmitted to a third party, since the behavior of third parties is naturally beyond the control of BL50plus.


On some BL50plus websites, we have embedded videos from YouTube that are stored on and are directly playable from the BL50plus websites. The provider "Youtube" belongs to the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

Only when you play a specific video a connection to YouTube's servers is established. The Youtube server will be informed from which of our pages you watched a video. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your Google profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or custom design of its website. You have the right to object to the creation of these User Profiles. Your objection in this matter must be directed to YouTube.

For more information on the purpose and scope of your data collection and processing through YouTube, please read the privacy policy. You'll also get more information about your rights and privacy settings here:

Google also processes your personal information in the US and has complied to the EU-US Privacy Shield, Framework.

Google Maps

On some BL50plus websites, we use the service of Google Maps of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google") allowing us to show you interactive maps directly on the BL50plus websites for your convenient use of their map features.

When opening BL50plus pages including location information (e.g. "Contact Infos & Location"), it will connect to Google servers. The Google server will be informed from which of our pages you watched the map. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your Google profile, you must log out before activating the button. Google stores your data as user profiles and uses them for purposes of advertising, market research and/ or custom design of its website. You have the right to object to the creation of these User Profiles. Your objection in this matter must be directed to Google.

For more information on the purpose and scope of your data collection and processing through Google, please read the privacy policy. You'll also get more information about your rights and privacy settings here:

Google also processes your personal information in the US and has complied to the EU-US Privacy Shield, Framework.

Google Analytics

Some BL50plus websites include the functions of the web analytics service Google Analytics for general statistical analysis. Provider is Google Inc., 1600 Amphitheater, Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer allowing Google an analysis of the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Browser plugin
You can prevent the storage of cookies by setting your browser software accordingly; However, please note that in this case you are no longer able to use the BL50plus services you have registered for.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

For more information on how Google Analytics handles user data, please refer to the Google Privacy Policy:


On some BL50plus websites, we may use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)).

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR.

You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (


Some BL50plus websites include features of the Twitter service. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States.

By using Twitter and the "Re-Tweet" function, the websites you visit may be linked to your Twitter account and shared with other users. This data is also transmitted to Twitter. Please note that we as the provider of BL50plus have no knowledge of the content of the transmitted data and their use by Twitter.

For more information refer to the Twitter Privacy Policy at
You can change your privacy settings on Twitter in the account settings at:


Some BL50plus websites include features of the Instagram service. These functions are
offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, United States.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit of our pages with your user account. Please note that we as the provider of BL50plus have no knowledge of the content of the transmitted data and their use by Instagram.

For more information refer to the Instagram Privacy Policy:


If you use fee based services of BL50plus, the processing of the payment data and the data required for processing of the payment (e.g. name and billing address, credit card or bank details) will be handled by Paypal Worldwide Operations, 12312 Port Grace Boulevard, La Vista, Nebraska 68128

or PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

For details of PayPal's privacy policy, please visit:

BL50plus and Paypal process your data in accordance with the applicable legal provisions in Luxembourg, in particular within the framework of the Luxembourg law of August 2, 2002 on the protection of personal data in data processing (LUDSG). When using other means of payment your payment will not be processed by Paypal To the necessary extent your payment information will
be transmitted to service providers, such as credit card institutions, to process the transaction or your information will be directly collected by them and processed there. To enable payment processing or a monthly billing cycle during your service period your payment details are stored.

Status and changes of this privacy policy

This current version of our privacy policy is valid as of February 01, 2020. We reserve the right to change and supplement this Privacy Policy at any time with future effect. Please visit the BL50plus websites regularly to find out about the applicable privacy policy.

In the event of changes, registered users of BL50plus will be informed by email within a reasonable time and will be requested to give consent if necessary. Without necessary consent you will no longer be able to use the BL50plus services you have registered for. Information that already has been processed and used up to that point may be further processed and used by BL50plus, as it is covered by a previously granted consent of the user.

You can access and print this Privacy Policy from any page of the BL50plus Websites by using the link "Privacy Policy" (and "Datenschutz" in the German menu).

As of February 1, 2020
 Back to Top

Your Gateway to meaningful Travel Experiences
Contact Us
+1 480 409 1760
Terms of Use |  Privacy Policy |  Anti-Spam

BetterLife-50plus is a trademark of LifeStyle-Consultants LLC. © 2018-2021 Protected by copyright laws of the United States and international treaties.

This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc.